- by LuBu
Live purchasing, where influencers go to stores and take a look at on clothes for his or her online audiences, is huge in China and making inroads within the West. Instagram has shoppable posts, the place customers should purchase an influencer’s bag or sun shades from inside the app. The Lobby, a marketplace that launched in September, is built around this concept, tapping influencers to create original content showcasing merchandise. A new crop of start-ups are betting Zozo and its predecessors have been simply forward of their time. The speedy shift toward e-commerce might create new demand for clothes that don’t need to be tried on.
True & Co, an internet lingerie startup launched in San Francisco, California, also starts with a quiz to find out fashion preferences. The model sells its personal line in addition to items from other designers. Adore Me is a web-based retailer selling bras, lingerie …Read More